eBay Live UK and Other Live Selling Platforms
Why live selling?
Live commerce is one of the fastest-growing parts of the hobby. Collectors enjoy the mix of entertainment, interaction and the chance to buy cards in real time. For sellers, it creates urgency and builds loyal audiences.
eBay Live
- Integrated into eBay: auctions happen directly within the eBay platform.
- Buyer protection: all eBay’s standard protections apply.
- Audience reach: eBay’s massive buyer base is an advantage.
- UK availability: eBay Live has rolled out to the UK, letting sellers stream auctions to local buyers.
- Best for: sellers who already list on eBay and want to add live shows.
Whatnot
- Purpose-built for live selling: includes auctions, giveaways, and break tools.
- Community features: built-in following and notifications keep buyers engaged.
- Best for: sellers who want a dedicated card-selling environment.
YouTube & Twitch
- Flexible but manual: you can stream freely, but payments are handled separately (usually PayPal or breaker websites).
- Community-driven: often tied to Discord groups or forums.
- Risks: fewer protections, so only buy from trusted breakers.
- Best for: niche communities and content-focused sellers.
Instagram Live
- Quick and informal: sellers often auction singles or small lots directly.
- Payments handled manually: usually via PayPal or bank transfer.
- Risks: no platform protection, so trust is key.
- Best for: sellers with a strong following and buyers who know them personally.
Choosing the right platform
- eBay Live: reach + protections.
- Whatnot: hobby-focused with built-in safety.
- YouTube/Twitch: flexibility, good for community building.
- Instagram: informal, fast-paced, but risky.
Tips for sellers
- Test multiple platforms – audiences often overlap but behave differently.
- Invest in good lighting, sound and dual cameras to look professional.
- Promote shows in advance on social media.
- Ship quickly to maintain trust.